What Makes a Good Instagram Bio?

A good Instagram bio can make all the difference between a visitor hitting follow, or tapping away. 

It’s short, informative, and gives potential followers a well-rounded idea of what they can expect from your content. 

How can you achieve it? Our top tips for the perfect Instagram bio await, below. 

10 Tips for the Perfect Instagram Bio

When done right, your Instagram bio can catapult your growth on the platform. Here are 10 ways to make those 150 characters count:


  • Keep It Short & Sweet
  • Include Relevant Keywords
  • Use a Link in Bio Tool
  • Show Your Personality
  • Include a Call-to-action
  • Add Your Contact Info
  • Add Your Branded Hashtag
  • Use Emojis Sparingly
  • Use Instagram Stories Highlights
  • Update Your Bio Regularly